08.01.09
Flower Bomb perfume is a cheap marketing tool -- a trial balloon to judge the reception a larger investment in Viktor & Rolf might bring. While there is the usual claim of "hands on involvement" by the designers, the fragrance, in fact, is made by perfume professionals. Viktor and Rolf, like other celebrities and brands, are but the clients. And, as Viktor is quoted as saying, "we didn't want a niche fragrance ... we wanted it to be big." WalMart big? We don't yet know.
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08.01.09
For anyone who wants to sell their own perfume, AntiSally is the woman to watch. She is probably doing more things right than some million dollar marketers -- because she had the right instincts, the right energy, and is sharply focused on her market.
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08.01.09
There are two ways to replicate a favorite fragrance but neither of them are cheap and neither of them are easily. If your grandmother really wants a few bottles of her favorite, no longer available, perfume, she might consider mortgaging her home to pay for them. In any event, this is how it is done --
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08.01.09
The power of the internet is increasing and, today, the web is a legitimate media for sales efforts that would have been impossible a few years ago. Can a new perfume, by an "unknown" company be launched at an "unknown" website? Under certain circumstances and with appropriate marketing, it appears that such a launch just might meet with success ... if all the stars are in their proper alignment!
RSSUsługi zwi±zane z szeroko rozumian± reklam± w internecie pozycjonowanie Kraków , tworzenie stron www, tworzenie sklepów, indentyfikacja wizualna.
08.01.09
If you are trying to sell your own perfume -- a perfume that YOU have created -- samples are a very important selling tool and there are several ways you can go about creating the samples you need.
Sampling can be done through Tester bottles ... but it can also be done through "giveaway" samples. These can be created ... and enhanced by ANY small perfume maker WITHOUT large expense.
Several techniques for doing this are discussed.
(Article available only to Perfume Makers' Club members.)
08.01.09
The Viktor & Rolf dry test was not a unique event among perfume makers although it was, perhaps, one of the more successful dry tests in recent perfume marketing history and resulted in the highly successful Flowerbomb.
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08.01.09
The Bio-Byte.com Perfume Makers' Club has added to its private members pages listings of available free lance perfumers, well qualified, who can assist in the creation of an original fragrance for a smaller business.
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22.01.09
In 1907, Eric Burgess, an Englishman, joined W.J. Bush as a salesman. Although his travels took him throughout North Africa, Eastern Europe, the Middle East and India, it was in Khartoum, the Sudan, where the story of "Bint El Sudan" began.
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08.01.09
This month's topics of discussion include new resources added to the club (due to EASTPACK 2005 show), Five Cherries And Your Perfume Is A Winner! (inspired by Louis Amic), mention of Luca Turin's new online column, and notes on a Singapore Fundraiser using perfume ("Romancing Singapore" fragrances from students at Singapore's Polytechnical School of Chemistry -- all 3,000 bottles sold)
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22.01.09
For anyone who wants to sell their own perfume, AntiSally is the woman to watch. She is probably doing more things right than some million dollar marketers -- because she had the right instincts, the right energy, and is sharply focused on her market.
RSS
22.01.09
Flower Bomb perfume is a cheap marketing tool -- a trial balloon to judge the reception a larger investment in Viktor & Rolf might bring. While there is the usual claim of "hands on involvement" by the designers, the fragrance, in fact, is made by perfume professionals. Viktor and Rolf, like other celebrities and brands, are but the clients. And, as Viktor is quoted as saying, "we didn't want a niche fragrance ... we wanted it to be big." WalMart big? We don't yet know.
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08.01.09
It is incredibly easy to find a source of private label cosmetics -- a full line, if you wish -- even if you are just placing a small order. Why, then, is it so hard to find a reliable source of private label perfume? Here is the answer ... and this answer might be a great business opportunity for you!
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08.01.09
Perfume can be an art form or garbage ... taste determines what is good and what is not ... but good taste results from individualism plus education, not social pressure. Is it worth paying a high price for a "fine fragrance" when cheap replicas are available? A perfume which takes several years to develop and does not have access to the mass market must demand a higher price for its product to stay in business. This is not snobbery. This is common business sense. But if you enjoy a less expensive perfume, you can have "good taste" too.
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08.01.09
In 1907, Eric Burgess, an Englishman, joined W.J. Bush as a salesman. Although his travels took him throughout North Africa, Eastern Europe, the Middle East and India, it was in Khartoum, the Sudan, where the story of "Bint El Sudan" began.
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08.01.09
Unscented paper fragrance testing blotters in both "finger" shape (mouillettes) for laboratory use and paddle-shape for client presentation are now available directly from Bio-Byte in quantities as low as 50.
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